Galaxy Unpacked 2025: Unfolded, Upgraded and Unstoppable
Samsung turned Brooklyn into a tech runway on July 9, 2025, showcasing not just new devices but a vision of our AI-powered future. With the theme “Unfold Ultra,” Galaxy Unpacked 2025 wasn’t just a hardware launch; it was a bold reset. Lighter foldables, smarter wearables, and deeply integrated AI tools dominated the spotlight. The message was clear: Samsung isn’t adding features, it’s reimagining how we use technology every day.
“Galaxy Z Fold7 combines Galaxy AI with powerful hardware to deliver our most advanced smartphone experience yet.”
– TM Roh, President and Acting Head of the Device eXperience (DX) Division, Samsung Electronics
All the big reveals at a glance
Samsung announced a range of AI-integrated devices designed to make tech more human:
- Galaxy Z Fold7 – Samsung’s thinnest and most powerful foldable yet with a 200MP camera and Snapdragon 8 Elite for Galaxy.
- Galaxy Z Flip7 – Compact, sleek, and smart with a new edge-to-edge FlexWindow and on-the-go Gemini AI integration.
- Galaxy Z Flip7 FE – A more affordable Flip with premium features retained.
- Galaxy Watch8 – AI-powered wellness tracking, Bedtime Guidance, and antioxidant monitoring in a thinner design.
- Galaxy Watch8 Classic – Classic rotating bezel paired with smarter health insights.
- Galaxy Watch Ultra (2025) – Rugged, feature-rich, now in Titanium Blue.
Let’s take a deep dive into each device
Galaxy Z Fold7: A creative powerhouse in your pocket
The Galaxy Z Fold7 is Samsung’s boldest foldable yet. Its ultra-slim body weighs just 215g, yet it feels durable in hand thanks to a reinforced hinge and glass ceramic finish. Folded, it’s compact and easy to carry. Unfolded, it becomes an expansive 8-inch canvas with richer colour, brighter output, and a new aspect ratio that enhances productivity.
With the Snapdragon 8 Elite for Galaxy chip under the hood, this phone is tuned for AI. Real-time translation, multitasking, and creative editing all feel seamless. The 200MP wide-angle camera pushes the boundaries of mobile photography, supported by AI tools like Night Video and Suggest Erases. Editing is intuitive too, Photo Assist and Audio Eraser help content look and sound polished without external software.
AI is integrated across the interface. Gemini Live responds to voice and visual inputs, and new multitasking tools like Drag & Drop AI and Circle to Search turn the Fold7 into a powerful work and play companion.
- Ultra-slim: 8.9 mm folded / 4.2 mm unfolded
- Snapdragon 8 Elite for Galaxy for top-tier on-device AI
- 8.0‑inch QXGA+ main display, up to 2,600 nits brightness
- 200 MP wide-angle camera with AI-powered editing tools
- Advanced multitasking: Gemini Live, Drag & Drop, Circle to Search
Galaxy Z Flip7: Compact, bold, and AI-ready
The Flip7 brings fun and flexibility to the foldable experience. It’s Samsung’s slimmest Flip ever, with a premium Armor Aluminum frame and an improved hinge for a seamless fold. The outer FlexWindow has grown now has a 4.1-inch edge-to-edge screen, giving you more room to interact without flipping open the phone.
Whether it’s replying to texts, checking the weather, or launching apps, the cover screen can handle it. Flip it open and you get a 6.9-inch Dynamic AMOLED display that’s bright, crisp, and perfect for streaming or scrolling.
AI plays a bigger role here too. Gemini Live launches with a long press of the side key, giving instant access to style tips, travel help, or suggestions based on what the camera sees. Now Brief displays timely alerts and daily summaries right on the cover screen, making the Flip7 feel like a personal assistant.
- 4.1-inch edge-to-edge FlexWindow with ultra-thin bezels
- 6.9-inch main display with Vision Booster
- 4,300mAh battery for all-day use
- Gemini Live and Now Brief on the cover screen
Galaxy Z Flip7 FE: Foldable tech made accessible
Samsung knows not everyone needs the flagship Flip experience and that’s where the Flip7 FE comes in. It offers the same iconic design, with slightly pared-back specs. Still, users get the core flip experience, AI-powered tools, and a great camera system powered by the ProVisual Engine.
This device is aimed at newcomers to the foldable world, students, or anyone who wants premium feel without the premium price.
- Affordable foldable option
- 50MP camera with Galaxy AI
- Compact, stylish design with flagship essentials
Galaxy Watch8 and Watch8 Classic: AI wellness on your wrist
With Watch8, Samsung is no longer just tracking health, it’s guiding it. The ultra-thin 8.6mm build is comfortable enough to wear all day, while the new cushion-edge design adds elegance. AI features now track your sleep patterns more deeply, offering Bedtime Guidance based on the past three nights. Vascular Load analyses how your cardiovascular system responds during rest, giving more meaningful sleep insights.
The new Running Coach adapts to your fitness level with feedback and tailored plans. Another standout is the Antioxidant Index, which uses a sensor to check your carotenoid levels in seconds, helping you understand internal health with a simple tap. Gemini integration means you can use your voice to launch workouts, get insights, or manage tasks even when your hands are full.
- Bedtime Guidance and Vascular Load features
- Running Coach and Antioxidant Index for deeper health tracking
- Gemini AI with voice-activated support
- Watch8 Classic adds a rotating bezel for a traditional feel
Galaxy Watch Ultra: Rugged gets refined
For outdoor enthusiasts and high-performance users, the Galaxy Watch Ultra offers power and resilience. It supports all the wellness features of Watch8 but adds extra durability and battery life in a bold new Titanium Blue finish.
- Military-grade build with rugged durability
- All features from Galaxy Watch8 included
- Bold new Titanium Blue colour
- Enhanced battery life for extended outdoor use
Availability, pricing, and colours
| Product | Starting Price | Colours | Preorder Date | Release Date |
| Galaxy Z Fold7 | $1,999 | Jet Black, Silver Shadow, Blue Shadow, Mint* | July 9 | July 25 |
| Galaxy Z Flip7 | $1,099 | Lavender, Graphite, Yellow | July 9 | July 25 |
| Galaxy Z Flip7 FE | $899 | Ice Blue, Green, Gray | July 9 | July 25 |
| Galaxy Watch8 | $349 | Black, Silver, Pink | July 9 | July 25 |
| Watch8 Classic | $499 | Black, Silver | July 9 | July 25 |
| Watch Ultra (2025) | $649 | Titanium Blue | July 9 | July 25 |
*Mint is exclusive to Samsung.com
Distilled
Samsung didn’t just launch new devices at Galaxy Unpacked 2025; it unveiled a smarter, more responsive world. The Fold7 delivers pro-level tools in your pocket, the Flip7 makes AI fun and functional, and the Watch8 lineup redefines personal wellness.
From productivity to health, from bold design to meaningful AI, this year’s devices reflect a thoughtful evolution. Samsung’s message is clear: the future isn’t just about folding screens; it’s about unfolding possibilities.
