Dissecting 2024’s Top 5 Most Used Apps in the UK

The world of apps is ever-evolving, and the UK has seen its share of must-have applications that help people manage their daily lives. From communication to finance, entertainment to productivity, the app landscape is diverse and dynamic. In this article, we’ll explore the top five most used and essential apps in the UK, based on user data and expert opinions. These apps have made a profound impact on how people communicate, work, and stay entertained. 

1. WhatsApp: the nation’s go-to for communication 

It’s no surprise that WhatsApp ranks at the top of the list of most used apps in the UK. With over 40 million users across the UK alone, WhatsApp has become the default messaging platform for people of all ages. According to recent data, WhatsApp is the most popular messaging app in the UK, with approximately 73% of smartphone users having it installed. 

Why it’s essential: 

• End-to-end encryption: In an era of growing concerns over data privacy, WhatsApp’s end-to-end encryption is a major selling point. Users trust that their messages, calls, and shared media are secure. 

• Versatility in communication: From text messaging to voice and video calls, group chats, and even file sharing, WhatsApp covers all communication needs under one roof. 

• Business integration: Many small businesses in the UK now use WhatsApp Business to connect with customers, making it a vital tool for both personal and professional communication. 

2. TikTok: leading the entertainment revolution 

Social media apps come and go, but TikTok has managed to carve a lasting place in the UK’s app ecosystem. With over 17 million active users in the UK, TikTok has transformed how people consume and create content. 

Why it’s essential: 

• Short-form content: TikTok’s unique focus on short, engaging videos has redefined entertainment for many. It appeals to those with shorter attention spans and offers content tailored to individual preferences. 

• Cultural influence: TikTok has become a major driver of trends, from fashion and beauty to music and cooking. In the UK, TikTok has played a significant role in shaping pop culture. 

• Algorithm mastery: TikTok’s algorithm is renowned for delivering highly personalised content, keeping users engaged and coming back for more.  

3. BBC iPlayer: bringing British entertainment to your fingertips 

BBC iPlayer has been a cornerstone of British entertainment for years. With over 13.4 million weekly users, it offers access to a wide range of content including BBC TV programmes, radio shows, and exclusive series. 

Why it’s essential: 

• On-demand viewing: BBC iPlayer allows viewers to watch shows at their own convenience, making it a flexible alternative to live TV. 

• High-quality British content: From top-tier dramas like Sherlock and Peaky Blinders to documentaries and children’s programming, it’s a go-to app for quintessentially British content. 

• Free and accessible: As part of the BBC’s public service, iPlayer is free for UK residents (with a TV licence), making high-quality content accessible to all. 

4. Monzo: banking for the digital age 

With the decline of traditional high street banks and the rise of digital banking, Monzo has surged in popularity. As of 2024, Monzo boasts over 9 million users in the UK. The app’s innovative features and user-friendly interface have made it a favourite for managing finances. 

Why it’s essential: 

• Real-time spending notifications: Monzo users receive instant notifications every time they spend, helping them keep a close eye on their finances. 

• Budgeting tools: The app offers various budgeting features, such as categorising expenses and setting monthly spending limits, which helps users stay financially responsible. 

• Savings pots and interest: Monzo’s ‘Pots’ feature allows users to set aside mo ney for specific goals, like holidays or emergencies, with some pots even offering interest. 

5. Uber: transforming urban mobility 

For getting from point A to point B, Uber remains one of the most commonly used apps in the UK. With over 5 million active users in the UK, Uber’s convenience, extensive coverage, and strong brand recognition ensure it remains a go-to option for transportation. 

Why it’s essential: 

• Convenience and coverage: Uber’s availability across the UK makes it a reliable choice for users in both urban and rural areas. The app provides a dependable and efficient transportation option for a wide range of locations. 

• Diverse services: Beyond its core taxi service, Uber offers additional services such as food delivery through Uber Eats and courier services through Uber Connect, broadening its utility beyond just transportation. 

• User-friendly experience: the app’s intuitive interface, real-time tracking, and cashless payment system contribute to a seamless user experience. High user satisfaction ratings reflect Uber’s effectiveness and popularity. 

Honorable mentions 

While the top five apps listed above dominate in terms of usage and essentiality, there are a few others worth mentioning for their impact and utility. 

Spotify

Spotify is a leading music streaming app in the UK, offering a vast library of songs, albums, and playlists. It has become a daily companion for many users, providing a seamless experience for discovering new music and enjoying favourite tracks. Spotify’s extensive selection and personalised recommendations make it a popular choice for music enthusiasts. 

Deliveroo 

With the rise of food delivery services in the UK, Deliveroo has become a household name. The app’s wide selection of restaurants and efficient delivery service have made it a staple for food ordering, catering to diverse tastes and preferences. 

Zoom 

The app that arguably defined the remote work and communication culture during the COVID-19 pandemic, Zoom continues to be a staple for both professional meetings and personal catch-ups. Its user-friendly interface and reliable performance make it a key tool for remote communication. 

Distilled 

What’s clear is that as our needs evolve, so will the apps we rely on. The rise of fintech, the demand for personalised content, and the importance of security in communication suggest that future app trends will focus even more on user-centric experiences. The apps listed above are not just the most used; they’re a glimpse into the future of how we’ll live, work, and play in an increasingly digital world.