AI content creation tools

Top AI Content Creation Tools Redefining Digital Excellence 

In the world of content creation where time is money and quality is king – the emergence of AI content creation tools are the definition of industry disruptor. With a few clicks, writers and content creators can generate high(-ish) quality content that previously would have taken days or even weeks to produce.  

If we ignore ChatGPT and other genAI tool’s inability to write in brand voice or native content, there are more than a few decent tools that aim to assist, not replace, in-house writers. Even better, these tools continue to evolve and improve with each use, thanks to their sophisticated algorithms and machine learning techniques.  

With 82 percent of marketers convinced that AI-generated content is on par with human-generated content, these tools are only going to get more popular. Let’s take a closer look at the most popular AI-powered content creation tools that are revolutionizing the way we create and consume digital content. 

Jasper masters multiple content formats 

Powered by natural language processing (NLP) algorithms, Jasper AI helps users craft different content formats, such as blog posts, social media content, emails, and more. The tool analyses user inputs, understands the context, and suggests relevant content ideas, making the writing process smoother and more productive. If you are not satisfied with the output, you can refine your previous prompt by asking follow-up questions or requesting simpler answers. 

Jasper AI’s key selling point is its user-friendly content creation tools. With an extensive selection of versatile templates, it caters to a wide range of content needs such as blog posts, social media, and product descriptions. This versatility of content types gives users templates that suits their specific writing requirements. Additionally, the tool supports over 30 languages including English, Dutch, French, Italian, and Chinese. Despite its benefits, Jasper AI has one major downside. The tool relies on data from the internet, and it doesn’t have the capability to analyze or interpret it critically. As a result, there is a risk of inaccurate data and misinformation creeping into the final output. It’s important for users to verify any information that Jasper provides and double-check the accuracy of their final content. 

If you’re interested in trying Jasper, there’s a free trial version that lasts for seven days and gives you access to all its features so you can see the benefits it provides. In addition, the tool offers three paid plans: Creator, Teams, and Business, which start at £30.89 per month. adapts to your unique style is an AI-powered copywriting tool that harnesses the power of advanced NLP to create, test, and optimize text for websites, social media, email campaigns, and ads. 

One of’s primary benefits is its ability to learn and adapt to your unique writing style over time, resulting in high-quality content that is better aligned with your unique brand voice and target market. The platform’s main selling point is its simple and user-friendly interface, which features 90 diverse templates to choose from. Additionally, includes an inbuilt plagiarism checker that takes care of your basic plagiarism checking needs, but it is only accessible with the paid plan. provides three subscription levels, each with its own distinct features and advantages. The basic subscription is entirely free, but it has some restrictions. With the free version, users can generate up to 2,000 words per month. The other two paid versions start from US$36 per month. 

GrammarlyGo integrates in all platforms 

Grammarly, a unicorn AI-based writing assistant, introduced GrammarlyGo – a tool that utilizes genAI to help writers enhance the quality of their work by offering one-click prompts to assist with composition, ideation, rewrites, and replies.  

GrammarlyGo sets itself apart from other AI content creators by providing a wide range of tones and levels of formality to choose from. You can select from three levels of formality: casual, neutral, and formal. You can also choose up to three tones, such as engaging and witty, or empathetic and personable. For writers consistently engaging with a specific brand voice, or tech members working on product marketing, this tool is an easy way to get closer to the target. 

Like our point above, not all these tools are exclusively for writers or marketers in your org. GrammarlyGo seamlessly integrates with other platforms, allowing users to create and edit content without having to switch between different applications. For team members regularly engaging in email or team communication internally and externally, GrammarlyGo could be a game changer.  

The GrammarlyGo feature is available across all plans, with varying usage limits between free, premium, and business options.  


With AI algorithms handling mundane tasks such as grammar checks, proofreading, and research, writers have more time and energy to devote to the creative aspects of their work. As the demand for AI-powered content creation tools continues to increase, we can expect to witness more innovations and advancements, however, it’s crucial to keep in mind that AI algorithms are not always accurate and can’t grasp the intricacies of language and context as well as humans.   

Nidhi Singh