Samsung Galaxy Unpacked 2025: The Edge Makes a Bold Return

Samsung Galaxy Unpacked 2025 had all the expected headlines—the Galaxy S25 series, AI-driven enhancements, and the latest Snapdragon 8 Elite chipset. But what truly stole the show wasn’t the Ultra, Plus, or the standard S25 model. Instead, Samsung pulled off a last-minute reveal that caught everyone off guard: the return of the Edge. The Samsung Galaxy S25 Edge was teased in a dramatic fashion, positioning itself as a sleek, powerful, and potentially game-changing device. 

The familiar trio: S25 Ultra, S25+, and S25 

The Samsung Galaxy Unpacked event focused on its new flagship lineup: the Galaxy S25 Ultra, S25+, and S25. Each model brings incremental improvements in performance, AI capabilities, and design, making them solid choices for users looking for cutting-edge technology. 

Galaxy S25 Ultra 

The Galaxy S25 Ultra has a 6.9-inch AMOLED display with a 120Hz refresh rate, ensuring smooth gaming and streaming. It runs on the Snapdragon 8 Elite for Galaxy chipset, delivering high performance for AI tasks and demanding apps. The camera system features a 200 MP main sensor, a 50 MP ultra-wide lens, and 100x zoom for detailed shots. Durability is enhanced with Corning Gorilla Armor 2, offering superior scratch resistance and better drop protection. The device houses a 5,500 mAh battery with fast charging support, ensuring all-day usage without interruption. 

Price & Availability: Starts at £1,099, available for pre-order now, shipping from 7 February. 

Galaxy S25+ 

The Galaxy S25+ sports a 6.7-inch AMOLED display with a 120Hz refresh rate, offering vibrant colours and crisp visuals. Under the hood, it runs on the Snapdragon 8 Elite for Galaxy chipset, delivering smooth multitasking and powerful processing. The camera setup consists of a 50 MP wide-angle lens, a 12 MP ultra-wide lens, and a 10 MP telephoto lens with 30x zoom capability, providing excellent photography and videography features. Powering the device is a 4,900 mAh battery with fast charging support, ensuring extended battery life for heavy users. 

Price & Availability: Starts at £949, available for pre-order now, shipping from 7 February. 

Galaxy S25 

The Galaxy S25 has a 6.2-inch AMOLED display with a 120Hz refresh rate. This ensures smooth navigation and an enhanced visual experience. Like its siblings, it features the Snapdragon 8 Elite for Galaxy chipset. This allows for effortless performance across various applications. The camera system includes a 50 MP primary sensor with AI-powered enhancements for superior photography in various lighting conditions. The device is powered by a 4,500 mAh battery with fast charging capabilities, making it a reliable choice for daily users. 

Price & Availability: Starts at £799, available for pre-order now, shipping from 7 February. 

The unexpected comeback: Galaxy S25 Edge 

After years of absence, the Edge branding is making a comeback. Samsung left many details under wraps, but the brief teaser suggested a shift towards an ultra-thin, stylish, and performance-driven device. 

What we know so far 

• Slim and Lightweight: The S25 Edge appears to be Samsung’s thinnest flagship yet, challenging Apple’s upcoming iPhone 17 Air. 

• Curved Display Revival? While the Edge name originated from Samsung’s curved display era, it’s unclear whether this model will follow that trend or redefine it. 

• Camera Setup: The teaser showed a dual-camera system, a departure from the triple-lens approach of other S25 models. 

• Release Date Speculation: Samsung remained vague on availability, but rumours point to a spring launch, possibly skipping the UK market. 

Additional announcements from Samsung Galaxy Unpacked

Aside from the new smartphones, Samsung introduced several software and accessory updates: 

One UI 7: Samsung’s latest interface introduces AI-powered tools like Now Bar, Now Brief, and Call Transcript. These features make navigation and task management more seamless than ever.

Galaxy AI Enhancements: Features like AI-driven image processing, smart suggestions, and auto-scheduling improve user experience by adapting to individual needs. 

Corning Gorilla Armor 2: This scratch-resistant, anti-reflective glass is exclusive to the Galaxy S25 Ultra. It enhances durability and clarity in bright lighting.

Accessories: Samsung teased a new line of protective cases and wireless chargers for the S25 lineup. These accessories help users get the most out of their devices.

Distilled 

The Galaxy S25 series, while powerful, follows a familiar formula, bringing refined features rather than revolutionary changes. However, the unexpected return of the Edge has the potential to bring something fresh to the market. If executed well, the Edge could rekindle excitement around smartphone design, offering users a compelling alternative to traditional flat devices. Samsung’s teaser of the S25 Edge at the end of the event has created significant buzz. Everyone is curious about what’s next. Whether it delivers on its promise remains to be seen.