There’s an iPhone in the Air: Apple Event 2025 Round-up

The stage at Apple Park lit up on 9 September, and so did the internet. The Apple Event 2025 wasn’t just a keynote, it was theatre. Tim Cook walked out to cheers and promised, “We’re here to push the boundaries of what technology can do for people’s lives.” 

And Apple delivered. 

From the impossibly thin iPhone Air to the mighty iPhone 17 Pro Max, from watches that can warn of hypertension to AirPods that track your heart rate, the lineup was Apple at its most ambitious. Oh, and let’s not forget, Final Cut Camera 2.0 slipped in as a creative bonus. 

This wasn’t just about hardware updates. It was about Apple saying, “Here’s the future, and it’s available next week.”

Let’s take a look at everything Apple revealed. 

iPhone Air floats into view 

Imagine a phone so thin it feels like it could disappear between your fingers. That’s iPhone Air, the star of Apple’s September Event 2025. At just 5.6 mm, it’s Apple’s thinnest iPhone yet.

It’s built from grade-5 titanium, light in weight. Yet, it is stronger than ever. Add a 6.5-inch Super Retina XDR display, pro-level cameras, and the powerful A19 Pro chip, and you’re holding the future itself. Add a 6.5-inch Super Retina XDR display, pro-level cameras, and the powerhouse A19 Pro chip, and it feels like holding the future itself. 

John Ternus, Apple’s SVP of Hardware Engineering, called it “a paradox you have to hold to believe.” 

Key features

• eSIM-only design, supported by 500+ carriers worldwide. 
• 5.6 mm body with grade-5 titanium for strength.
• 6.5-inch Super Retina XDR with ProMotion up to 120Hz.
• Ceramic Shield 2 on the front; Ceramic Shield protects the back.
• A19 Pro with N1 wireless and C1X modem for speed.
• 48MP Fusion main camera with 28 mm and 35 mm options.
• Optical-quality 2× Telephoto with improved Photonic Engine.
• 18MP Center Stage front camera with landscape or portrait selfies.
• Dual Capture records front and rear cameras in 4K HDR.
• All-day battery with Adaptive Power Mode in iOS 26.
  

iPhone 17 brings balance 

Meet iPhone 17: a bigger ProMotion screen, sharper all-48MP cameras, and a smarter selfie. It shines outdoors and stays fast with A19. Everyday upgrades land exactly where you need them.

“iPhone 17 is a big upgrade with powerful features that make iPhone even more useful in your day-to-day life,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing.

Let’s unpack what’s new and useful.

Key features

• All-day battery with faster charging in iOS 26.
• 6.3-inch Super Retina XDR with ProMotion and Always-On.
• Ceramic Shield 2 with 3× better scratch resistance.
• A19 chip boosts CPU, GPU, and on-device AI.
• The Fusion main camera is 48MP with integrated 2× Telephoto.
• 48MP Fusion ultra-wide for landscapes and macro.
• 18MP Center Stage front camera with wider view.
• Dual Capture for simultaneous front and rear 4K HDR.
• Dolby Vision, Cinematic mode, and Action mode video.
• N1 wireless adds Wi-Fi 7, Bluetooth 6, and Thread.
  

iPhone 17 Pro and Pro Max redefine power 

Spot the facelift first: a sculpted plateau frames the pro cameras. Inside, a laser-welded vapour chamber keeps A19 Pro cooler for longer. Additionally, Zoom stretches further, and pro video goes studio-grade.

Greg Joswiak described it simply: “iPhone 17 Pro is by far the most powerful iPhone we’ve ever made.” 

Let’s break down the pro power.

Key features

• Precision-milled aluminium unibody with plateau design.
• Vapour chamber cooling for higher sustained performance.
• Ceramic Shield 2 on the front and the back.
• A19 Pro with 6-core CPU and 6-core GPU.
• Hardware-accelerated ray tracing for AAA gaming.
• 6.3″ and 6.9″ Super Retina XDR, 3000-nit peak brightness.
• Triple 48MP Fusion cameras: Main, Ultra Wide, Telephoto.
• 4× optical at 100 mm; up to 8× optical-quality at 200 mm.
• Up to 40× digital zoom with improved Photonic Engine.
• 18MP Center Stage front camera with Dual Capture.
• ProRes RAW, Apple Log 2, Dolby Vision, and genlock.
• Best iPhone battery life on Pro Max; fast 50% in ~20 minutes.
• N1 wireless and eSIM-only models in select regions.

Not one or two—Apple launches three new Apple Watches

Apple September Event 2025 wasn’t just about iPhones, the Apple Watch family stole the spotlight too. 
Apple unveiled three distinct models to suit every lifestyle: Series 11, Ultra 3, and SE 3. 
Each brings unique health, fitness, and safety features, from hypertension notifications to satellite SOS. 
Whether you’re a casual user, a serious athlete, or just starting your Apple Watch journey, there’s a model for you. 

And now, let’s check them out:

AirPods Pro 3: Sound reimagined 

Taking a casual stroll in a foreign country and chatting with someone who doesn’t share your language? With AirPods Pro 3, that barrier disappears. AirPods Pro 3 introduce Live Translation for seamless conversations. They also feature world-class in-ear noise cancellation, so every word and song sounds crystal clear.

During workouts, you also can track your heart rate while enjoying a new fit and longer battery life. In the end, they feel less like earphones and more like a personal sound companion.

Let’s tune into the upgrades.

Key features

• Conversation Boost and improved Hearing Test tools.
• Live Translation for hands-free, real-time conversations.
• Best in-ear ANC, up to 2× stronger than before.
• New foam-infused tips in five sizes, including XXS.
• Heart-rate sensing with Fitness app integration.
• Wider soundstage with deeper bass and clearer vocals.
• Fitness+ shows real-time metrics like heart rate and calories.
• IP57 sweat and water resistance for tough workouts.
• Up to eight hours listening with ANC; ten in Transparency.

More highlights you shouldn’t miss 

The Apple September Event 2025 was more than just shiny new devices. Apple slipped in some under-the-hood updates and ecosystem tools that deserve attention. 

Apple silicon and performance 

iPhone Air and iPhone 17 Pro run on the new A19 Pro chip. The standard iPhone 17 uses the A19. Both deliver faster speed, better efficiency, and stronger on-device AI.

Pro models add a vapor chamber in the unibody. This keeps performance steady during long gaming or editing sessions.

C1X and N1 connectivity 

Apple’s new N1 chip brings Wi-Fi 7, Bluetooth 6, and Thread, making connections faster and more reliable. The C1X modem also boosts hotspot stability and power efficiency. 

A smarter front camera 

Apple’s new Center Stage front camera is a square 18MP sensor. The camera now supports both portrait and landscape selfies, even when held vertically. Dual Capture records with the front and back cameras at once. Plus, 4K HDR with stabilisation keeps creators sharp and steady on video.

Final Cut Camera 2.0 

Professional creators got a nod with Final Cut Camera 2.0. It introduces ProRes RAW capture, Apple Log 2 for colour grading, and genlock support. That makes iPhones more capable in multi-camera productions than ever before. 

Live Translation everywhere

Apple Intelligence expands to real conversations. Live Translation now works on iPhone and even through AirPods Pro 3, letting users talk across languages naturally. 

Accessories and charging

New TechWoven, Clear, and Silicone cases were introduced, alongside a Crossbody Strap for hands-free carrying. Power gets a lift too, with Apple’s new 40W Dynamic Power Adapter and Qi2 MagSafe chargers in multiple lengths. 

Durability and materials 

Ceramic Shield 2 enhances scratch resistance and reduces glare on iPhones. Meanwhile, the new iPhone Air features feather-light grade-5 titanium, measuring only 5.6 mm in thickness. By contrast, the Pro models introduce Ceramic Shield on the back for the first time.

eSIM flexibility

Apple is doubling down on eSIM. Apple is doubling down on eSIM. Moreover, in select regions, iPhones are now eSIM-only. Additionaly, over 500 carriers worldwide support activation. Travellers can set up local eSIMs more easily in iOS 26.

Pricing, colours, and availability at a glance 

Distilled 

The Apple September Event 2025 was more than a showcase of Apple hardware updates. It was a statement of intent. Apple reimagined the phone, expanded the watch’s role in health, and reinvented personal audio. Every product announced is available within days, leaving little room for waiting or speculation.

Fans didn’t just watch an event; they glimpsed a future arriving fast. There’s iPhone in the air, and it’s only the beginning.